FreightScout · Sequences

Approve once. It runs the whole cadence.

Every touch is pre-drafted for the prospect. You approve the plan. Then it sends on schedule, follows up on its own, and stops the second they reply. No rep babysitting reminders, no cadence half-finished.

Built from the brief, in your voice. The rep reviews. The sequence does the rest.
Sequence · Meridian Foods Group · runningLive
Illustrative product view. Sample data.
Intro email
Day 1 · the regional DC hook
Sent
Follow-up
Day 4 · one idea, no pitch
Sent
Value-add
Day 8 · lane-level coverage
Sent
Reply detected
"Let's talk". Paused, handed to rep
Done
The problem

The follow-up that always slips? It doesn't anymore.

Deals don't die on the first email. They die on the third that never got sent. Reps get busy, cadences stall, and warm prospects go cold. A FreightScout sequence never forgets a touch, never sends a duplicate, and never nags a rep with a reminder. It just runs.

01 · Pre-drafted

Every touch written before it sends.

The whole cadence is drafted for the specific prospect: intro, follow-ups, value-adds. Each one is tied to the signal that opened the account. You review the plan once; nothing goes out you didn't see.

Where the drafts come from
Cadence plan · Meridian Foods Group
Illustrative product view. Sample data.
Day 1 · Intro: regional DC hookEMAIL
Day 4 · Follow-up: one ideaEMAIL
Day 8 · Value-add: lane coverageEMAIL
Day 12 · Break-up: leave the door openEMAIL
Edit planApprove & start
02 · Hands back on reply

The moment they reply, it's the rep's.

A sequence's whole job is to earn the reply, then get out of the way. The instant a prospect responds, FreightScout pauses the cadence and hands the thread to the rep, so no one ever gets a "just following up" after they already said yes.

  • Auto-advances on schedule, stops on reply
  • Every open, click & bounce tracked
  • No duplicate sends, no missed steps
Reply detected · handed to rep
Illustrative product view. Sample data.

Dana Whitfield replied to touch 3: "Let's set up a call next week."

Sequence paused. Thread is yours. Want a call time drafted back?

Not nowDraft the reply
Defend the ones you win

Landing it is half the job.

A signed account still slips if no one's watching. When the cadence converts, FreightScout keeps watching the relationship for the first sign of churn.

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